Brands Built for Better.
We help ambitious brands grow with clarity, creativity and conscience. Custard Penguin is a purpose driven consultancy delivering brand strategy, sustainable branding, authentic storytelling, content creation,
and FSC-certified print solutions.
Our approach blends strategic thinking with purposeful creativity to build brands that stand out with intention.
and FSC-certified print solutions.
Our approach blends strategic thinking with purposeful creativity to build brands that stand out with intention.
Anchored in Impact Engine™
Custard Penguin’s proprietary strategic framework for brand clarity, alignment
and momentum.
Led by experience.
Built for impact.
Custard Penguin is a purpose-driven brand consultancy led by Paula Lane, whose 20+ years of experience spans brand strategy, innovation, sustainability, operations and creative leadership. Paula has shaped award-winning products, content, and campaigns for clients including BBC Top Gear, Tesco, BIC, Universal Music and Bauer Media, alongside mission-driven startups.
Powered by a talented team of brand strategists, creative leaders, content creators and experts in sustainable print production, we partner with organisations across sectors from education and retail to construction and the circular economy. Our collective expertise equips founders, marketers and leadership teams to build brands with clarity, creativity and conscience.
We combine strategic insight, purposeful creativity and sustainable print expertise to help brands build purpose driven momentum that lasts. From startups and scale ups to nonprofits and B Corps, we work with organisations ready to grow with intention, impact and sustainable brand development.
Built for impact.
Custard Penguin is a purpose-driven brand consultancy led by Paula Lane, whose 20+ years of experience spans brand strategy, innovation, sustainability, operations and creative leadership. Paula has shaped award-winning products, content, and campaigns for clients including BBC Top Gear, Tesco, BIC, Universal Music and Bauer Media, alongside mission-driven startups.
Powered by a talented team of brand strategists, creative leaders, content creators and experts in sustainable print production, we partner with organisations across sectors from education and retail to construction and the circular economy. Our collective expertise equips founders, marketers and leadership teams to build brands with clarity, creativity and conscience.
We combine strategic insight, purposeful creativity and sustainable print expertise to help brands build purpose driven momentum that lasts. From startups and scale ups to nonprofits and B Corps, we work with organisations ready to grow with intention, impact and sustainable brand development.
IMPACT ENGINE™
Is a strategic reset and launchpad for brands; whether you’re a new startup, incubator or ambitious organisation facing a critical point of change.
Impact Engine™ reveals disconnects, reframes your story, and defines how your brand can evolve to stay relevant, resonant and ready for what comes next.
Designed to support everything from fresh ideas and first steps to brand repositioning and reinvention.
Impact Engine™ brings the discipline of brand strategy and the precision of creative thinking to unlock direction, meaning and momentum.
This is not a brand audit.
It is the work before everything else.
Is a strategic reset and launchpad for brands; whether you’re a new startup, incubator or ambitious organisation facing a critical point of change.
Impact Engine™ reveals disconnects, reframes your story, and defines how your brand can evolve to stay relevant, resonant and ready for what comes next.
Designed to support everything from fresh ideas and first steps to brand repositioning and reinvention.
Impact Engine™ brings the discipline of brand strategy and the precision of creative thinking to unlock direction, meaning and momentum.
This is not a brand audit.
It is the work before everything else.
"In 2023, the Deloitte Sustainable Consumer Report found nearly one in three UK consumers stopped buying brands over ethical or sustainability concerns.
A clear warning that inaction is no longer an option.”
This is real. It’s not noise or hype...It’s a clear signal that clarity and action are no longer optional. At Custard Penguin, we help brands make sense of this moment; with insight, strategy, storytelling and sustainable print that delivers impact.
A clear warning that inaction is no longer an option.”
This is real. It’s not noise or hype...It’s a clear signal that clarity and action are no longer optional. At Custard Penguin, we help brands make sense of this moment; with insight, strategy, storytelling and sustainable print that delivers impact.
BRAND
STRATEGY
We provide a comprehensive suite of services designed to shape or refine your brand strategy based on your specific goals. Whether you're looking to define your unique value proposition, enhance your brand identity, or want to be more sustainable with your printing practices,
Brand Identity: Creating a cohesive and consistent brand identity across all touch-points, including logo design, premises branding, marketing materials, packaging, social media profiles, animations, infographics, and digital products.
Brand Positioning: Defining your brand's unique value proposition and desired perception for your target audience.
Brand Value and Mission Statements: Developing clear and concise statements of your brand's value and mission, ensuring relevance and alignment with business goals.
Brand Guidelines: Establishing guidelines to ensure a consistent visual and verbal identity across all platforms.
Brand Tone of Voice: Crafting a unique and engaging brand tone of voice that reflects your brand's personality and values.
Brand Audits: Assessing your current branding assets and identifying areas for improvement.
Sustainability Audits: Reviewing and advising on how you can improve the environmental impact of your printed branded materials.
SUSTAINABLE PRINTING
We specialise in sustainable printing solutions tailored to meet diverse needs, offering FSC-certified paper, vegetable-based inks, and a range of eco-friendly materials. Our services include options such as offset, digital, screen printing, embossing, die cutting, and more.
Consulting: Assisting clients in evaluating printing requirements and selecting the most sustainable options.
Design: Specialising in crafting sustainable marketing materials that effectively resonate with a broad and diverse range of target audiences.
Printing: Comprehensive solutions for sustainable Packaging, Product labels, Leaflets, Brochures, Stationery, Apparel, Promotional items and more.
Fulfilment and Delivery: Personalisation, fulfilment, labelling, postage, and dispatch. We manage it all for a seamless experience.
CONTENT CREATION
Discover our creative solutions to enhance your brand's online presence and engagement. We specialise in crafting engaging narratives, producing animated content, writing compelling copy, developing 3D models and animations, designing captivating visuals, and showcasing products through infographics and augmented reality. Simplify complex problems and showcase products effectively to key audiences.
Digital Storytelling: Crafting engaging narratives to establish a strong brand visual identity.
Explainer Videos: Explaining your product or service in a way that your customers will remember.
Infographics: Creating visually appealing graphics to effectively convey information.
Animations: Producing animated videos and graphics to enhance brand storytelling.
Copywriting: Writing compelling content for websites, blogs, advertisements, and more.
3D Modelling and Animation: Creating three-dimensional models and animations for product visualisation and marketing.
Graphic Design: Designing logos, brochures, posters, and other visual materials.
Augmented Reality Content: Developing immersive experiences to enhance user engagement.