Shaping the
future of responsible branding.
We empower brands to embrace sustainability and build authentic connections with their audience through responsible, eco-conscious branding strategies.
About Us
At Custard Penguin, we specialize in helping brands integrate sustainability, authenticity, and ethical practices into their core values. In today’s rapidly evolving conscious consumer landscape, we guide businesses in creating compelling brand identities, engaging content, eco-friendly products, and impactful brand assets that resonate with consumers, clients, and employees. Our focus is on building brands that align with modern sustainability goals and stand out in a competitive market.
Whether you're a startup, an established business or a non profit, we're here to help you achieve your goals.
At Custard Penguin, we specialize in helping brands integrate sustainability, authenticity, and ethical practices into their core values. In today’s rapidly evolving conscious consumer landscape, we guide businesses in creating compelling brand identities, engaging content, eco-friendly products, and impactful brand assets that resonate with consumers, clients, and employees. Our focus is on building brands that align with modern sustainability goals and stand out in a competitive market.
Whether you're a startup, an established business or a non profit, we're here to help you achieve your goals.
Our Founder
With over 20 years in the creative sector, Paula has worked with a diverse range of high-profile brands on a variety of award-winning projects, including BBC Top Gear, Facebook, Barclaycard, WRAP, Bauer Media, Camelot, BIC, Thorntons, Honeywell, Open University, Universal Music, Capita, Kier, Benefit, Elsevier, Tesco, and many more.
Paula's expertise and knowledge helps brands navigate market challenges and reach their full potential. With her extensive commercial experience and focus on innovation and sustainability, she drives Custard Penguin's commitment to shaping the future of responsible branding.
With over 20 years in the creative sector, Paula has worked with a diverse range of high-profile brands on a variety of award-winning projects, including BBC Top Gear, Facebook, Barclaycard, WRAP, Bauer Media, Camelot, BIC, Thorntons, Honeywell, Open University, Universal Music, Capita, Kier, Benefit, Elsevier, Tesco, and many more.
Paula's expertise and knowledge helps brands navigate market challenges and reach their full potential. With her extensive commercial experience and focus on innovation and sustainability, she drives Custard Penguin's commitment to shaping the future of responsible branding.
"A 2021 survey conducted by Nielsen revealed that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. Moreover, 86% of consumers believe that companies should take a stand on social and environmental issues.”
At Custard Penguin, we recognize these evolving consumer expectations and are committed to helping brands meet them. We focus on authentic brand creation and design, while providing environmentally responsible production and printing solutions to align with consumers' increasing demand for social and environmental responsibility.
At Custard Penguin, we recognize these evolving consumer expectations and are committed to helping brands meet them. We focus on authentic brand creation and design, while providing environmentally responsible production and printing solutions to align with consumers' increasing demand for social and environmental responsibility.
BRAND
STRATEGY
We provide a comprehensive suite of services designed to shape or refine your brand strategy based on your specific goals. Whether you're looking to define your unique value proposition, enhance your brand identity, or want to be more sustainable with your printing practices,
Brand Identity: Creating a cohesive and consistent brand identity across all touch-points, including logo design, premises branding, marketing materials, packaging, social media profiles, animations, infographics, and digital products.
Brand Positioning: Defining your brand's unique value proposition and desired perception for your target audience.
Brand Value and Mission Statements: Developing clear and concise statements of your brand's value and mission, ensuring relevance and alignment with business goals.
Brand Guidelines: Establishing guidelines to ensure a consistent visual and verbal identity across all platforms.
Brand Tone of Voice: Crafting a unique and engaging brand tone of voice that reflects your brand's personality and values.
Brand Audits: Assessing your current branding assets and identifying areas for improvement.
Sustainability Audits: Reviewing and advising on how you can improve the environmental impact of your printed branded materials.
SUSTAINABLE PRINTING
We specialise in sustainable printing solutions tailored to meet diverse needs, offering FSC-certified paper, vegetable-based inks, and a range of eco-friendly materials. Our services include options such as offset, digital, screen printing, embossing, die cutting, and more.
Consulting: Assisting clients in evaluating printing requirements and selecting the most sustainable options.
Design: Specialising in crafting sustainable marketing materials that effectively resonate with a broad and diverse range of target audiences.
Printing: Comprehensive solutions for sustainable Packaging, Product labels, Leaflets, Brochures, Stationery, Apparel, Promotional items and more.
Fulfilment and Delivery: Personalisation, fulfilment, labelling, postage, and dispatch. We manage it all for a seamless experience.
CONTENT CREATION
Discover our creative solutions to enhance your brand's online presence and engagement. We specialise in crafting engaging narratives, producing animated content, writing compelling copy, developing 3D models and animations, designing captivating visuals, and showcasing products through infographics and augmented reality. Simplify complex problems and showcase products effectively to key audiences.
Digital Storytelling: Crafting engaging narratives to establish a strong brand visual identity.
Explainer Videos: Explaining your product or service in a way that your customers will remember.
Infographics: Creating visually appealing graphics to effectively convey information.
Animations: Producing animated videos and graphics to enhance brand storytelling.
Copywriting: Writing compelling content for websites, blogs, advertisements, and more.
3D Modelling and Animation: Creating three-dimensional models and animations for product visualisation and marketing.
Graphic Design: Designing logos, brochures, posters, and other visual materials.
Augmented Reality Content: Developing immersive experiences to enhance user engagement.